General election latest: Tory tactic on Starmer age may backfire, poll suggests; Farage changes tune on Tory deal (2024)

No major party had much of a TikTok presence before the general election was called.

Now, they're racing to build them on the fly.

But it's not all about follower count - while Reform leads in that field, it's Labour who are making the most of this key digital battleground.

Ouronline campaign correspondentTom Cheshireexplains...

Until voters go to the polls on 4 July, the Politics Hub will be looking back at some memorable moments from previous general election campaigns.

We have the perfect follow-on from our previous post...

New Labour's time in power often saw stories about an apparently fractious relationship between Tony Blair and Gordon Brown.

But the pair put on the truest form of friendship imaginable on the 2005 campaign trail: enjoying some delectable 99 Flakes together.

The photo op was designed as a rebuttal to reports they did not much like each other, and nothing brings people together like a good ice cream.

And they probably really did cost 99p back then.

Previous entry:'Nothing has changed'

One of the Tories' favourite attacks on Labour leader Sir Keir Starmer has been to label him "Sir Softy" for an allegedly weak stance on crime.

Well, he somewhat lived up to that moniker today - for very different reasons.

He was in South Wales today on the campaign trail, where he served ice cream to day trippers on Barry seafront.

Faiza Shaheen, who was until yesterday set to be the Labour candidate for Chingford and Woodford Green, has released a statement and spoken to Sky News in the wake of the row.

Writing on X, she said the central Labour Party withdrawing their backing comes at "the end of a systematic campaign of racism, Islamophobia and bullying from some within the party when I first announced that I wanted to run for Labour again".

Sky News has contacted Labour for comment.

Ms Shaheen previously stood for the seat in 2019, and enjoyed visits from the then shadow minister Sir Keir Starmer.

Speaking to Sky presenter Gillian Joseph, Ms Shaheen says she was suspended because of 14 posts on X over 10 years.

However, she played down the fact she "liked" a post from US comedian Jon Stewart in 2014 in which he criticised Israel - saying she was not "pressed particularly on that".

Asked about the claims of racism, Islamophobia and bullying, Ms Shaheen says she will "put out" evidence.

She says she made a complaint in October or November about something posted in a WhatsApp chat.

"It took six months for them to come back to me and even then they were like, we consider... it is closed," Ms Shaheen says.

She adds that she "really upset" when Sir Keir Starmer said Labour was searching for the "best" candidates.

The full list of candidates for Chingford and Woodford Green is:

• Chris Brody, Green Party;
• Josh Hadley, Liberal Democrats;
• Yousaff Khan, Workers Party of Britain;
• Paul Luggeri, Reform UK;
• Iain Duncan Smith, Conservative Party.

A squeeze on people's incomes due to frozen tax thresholds will continue until 2028 under Tory plans, Jeremy Hunt has confirmed.

Rishi Sunak introduced a freeze on tax-free personal allowance thresholds (the amount you can earn before you start paying tax) when he was chancellor back in 2021. In his autumn 2022 budget, Mr Hunt extended the time it would need to be in place from 2026 to 2028.

The frozen rates mean many have failed to feel the benefit of the national insurance cut which kicked in this year.

The Office for Budget Responsibility also estimates the static rates will drag an additional four million people into paying tax by 2028 and push three million into a higher tax bracket. This is because wages will go up alongside inflation, but the threshold won't.

The policy is often referred to as a "stealth tax".

Mr Hunt told BBC Radio 4's Today programme: "The tax rises that happened as a result of the pandemic and the energy shock, these two giant shocks, will stay for their allotted time period."

But he reiterated the Conservatives' pledge to end the freeze after 2028, saying: "I can absolutely undertake that the threshold freeze that we introduced until 2028 will not continue after that."

The Tories have said they will unfreeze the thresholds for pensioners if they win the election.

Labour has also refused to commit to unfreezing overall tax thresholds.

Sir Keir Starmer said earlier that he believed the tax burden on working people was "too high" but that his party was not going to "make commitments that we cannot afford".

"Therefore I'm very clear about the tax that will remain and will be locked and where we cannot make those commitments," he said.

What are the tax thresholds and what do they mean?

The personal tax allowance is frozen at £12,570. You don't pay income tax on anything you earn below that - anything above is taxed at the 20% base rate. At the same time, the higher rate has been frozen at£50,271 - anything above that is taxed at 40%.

Tom Selby, director of public policy at AJ Bell, said the personal allowance, if it had been inflation-linked since 2021-22, would be forecast to rise to £15,989 by 2028 - nearly £3,500 higher than the frozen threshold.

There was another classic of the Lib Dem election stunt genre today, and this time Sky joined in.

Our correspondent Matthew Thompson jumped on a waterslide with party leader Sir Ed Davey - and you can watch the fun they had below...

The stunt was done to raise awareness of a Lib Dem policy to introduce a mental health professional into school.

That concludes our coverage of tonight's Politics Hub With Ali Fortescue - it'll be back tomorrow, but stick around for more news and analysis through the evening.

If this is the first TikTok election, you might be surprised at who's winning.

On the youngest, buzziest social media platform, Reform UK - whose vote tends somewhat towards the elderly - has the most followers, 125,500, just ahead of Labour on 108,500.

But others are catching up fast - and how they're using it reveals a lot about a key digital battleground in this election, one of the few arenas where money doesn't buy you influence.

Because this is new territory. "It's worth noting that the three major parties are really new to the game," says Kate Dommett, professor of digital politics at the University of Sheffield.

No major party had much of a TikTok presence before the election was called. Now they're racing to build them on the fly.

Read more from our online campaign correspondent Tom Cheshire:

Our panel is asked by Ali whether it's becoming difficult to distinguish between the two parties.

Former government adviserMercy Muroki says she thinks so.

"We've heard a lot of talk already about how Labour are kind of trying very hard to move… to the centre at least and to purge the left," she says.

"And I think the policy platform they have on tax and other issues is more or less practically indistinguishable from what the Conservatives have been trying to do," she adds.

Regardless, she says,"all parties come in promising various things on tax, and they always end up breaking it - always end up raising tax when they said they wouldn't".

Ali Fortescueturns to our panel, former government adviser Mercy Muroki and ex-Labour staffer Greg Cook.

Asked about Mark Logan's defection, Ms Muroki says it is a "very odd" example of someone changing parties.

She points out that Mr Logan was elected in 2019 as a Boris-backing Brexiteer who is now saying Sir Keir Starmer is the future of the country.

Ms Muroki adds that Mr Logan doesn't really criticise Rishi Sunak in his letter, and admitted the Tories could hold his seat.

She says there is no clear reason for him leaving the Tory party, unlike in other defections.

Tories 'will be absolutely terrified'

Mr Cook says it may be that Labour had a hand in the defection, and it could be a useful distraction from the bad Labour headlines at the moment.

The former Labour employee says that Mr Logan seems like a "genuine, honest guy" who clearly thought his decision through.

Mr Cook says that, when Tories defected in 1997, it was over Europe and showed other Conservatives they could back Labour.

Now, there is no single clear reason that defectors have given.

"I imagine the Tories will be absolutely terrified there are more of these in the pipeline," Mr Cook says.

On the subject of Diane Abbott, Ms Muroki says it is "clearly not a good look" for the Labour Party.

But she criticises some of the narrative around the case.

She says: "I just do find it this narrative that, you know, she's a black woman, and somehow she should receive special treatment for that.

"It's kind of undermining the reason that she was sort of being investigated in the first place."

Ms Abbott was suspended from the parliamentary Labour Party after writing in The Observer that "Irish, Jewish, and Traveller" people suffer "prejudice" - and likened it to discrimination experienced by "redheads".

"But they are not all their lives subject to racism," she added.

Another MP defecting to Labour will no doubt come as a blow to Rishi Sunak, but there are divisions in Labour too, our political editor Beth Rigby says.

"Mark Logan has defected… it comes on the back of Natalie Elphicke [leaving, who was] more high-profile, actually," she says.

"She defected to Labour about small boats and you then had Dan Poulter, a former minister and a doctor, saying he was defecting to Labour over the NHS.

"It will, of course, be a blow to the prime minister."

In response, Beth says, the Tories have thrown themselves fully into campaigning.

"Rishi Sunak is actually trying to shore up, for now, the right of the party, with those offers on national service, on the triple lock and more tax benefits for pensioners."

Moving to Labour, she says the Diane Abbott row may actually be a bigger story than we think.

"The way that they are responding is making it a bigger, bigger, bigger problem, instead of nipping it in the bud," she says.

"It speaks to divisions in the party."